Google Rock Star Level 7 #LocalGuide

This had happened two or three months ago, already, yet it gives me great pleasure to show that working for free, initially, had helped me gain recognition, making me a worthy influencer to market your product or service.

On Twitter, up to 250,000 impressions per month, Facebook is much more active and drive more readers to my blogs, yet I have no stats for that.

Being associated with six major passenger transport social media accounts and even more industry influencers, also helps taking your product out.

Furthermore, collaboration with various tourism bodies and other influencers makes my offer just that much more resilient and advantageous.

There are many ways in which I can promote your product as I am a recognised, authentic influencer, trusted by many as I don’t buy fake followers like many do, then they let you pay for that.
Test my Twitter handle @awethentiq at

Contact me so that I can show you the different ways in which I can market your business an a great way, at a very low cost.


#SM: Shift From Mass Marketing to Micro Influencers

“Buy 7,500 followers at only $250, offer expires tonight!”

My mother raised me with the right values. Never buy friends, never bribe someone to acquire that person’s favour. Therefore, I have always frowned upon these “follow trains” on social media. Why would anyone want one million two hundred and fifty three thousand friends? My own take on this has always been that I am on social media to learn from others and to share my own life experience. Therefore, when you check my Twitter account @railCT with a tool such as Twitter Audit, you will see that it gets a 100% rating, even though there are four or five fake followers – automated bots following me.

It serves no purpose to amass followers that one has no relationship with, or sharing no interest with their accounts. I immediately mute or even block people sending me dirty jokes, racist comments and pornography. I have no interest in that, so why keep such users alive on my account? I would not invite such to my home, so why tolerate them on my social media accounts?

I am Awethentiq. This means that I write from my own experience; I do not grab information from a brochure or website to write about your venue. I have to experience it myself. With my understanding of social media, I then get into the mind of your patron and speak to such in a language that will be well understood.

So many owners tell me “but I have a website already!” Oh, really? How are people going to find you if you are a white Hyundai parked among another 530,000 white Hyundai’s on a large field? A website serves those who already know and patronise you. What I am doing, is to expand your horizons. Bring people to your front door. At the time of writing this, there were 68,517 views of Good Hope Bakery at 77 Donkin Street, Beaufort West. I posted the photo on December 3, 2016 only. What is of importance here, is that these were viewed by travelers using a GPS in search of food! These are not just web browsers, but people looking for a solution and getting directions to the front door. I think that Uncle Johnny must have sold a few more springbok pies than usual!

Isn’t this cool?!

A recent street view photo of Harbourview Restaurant in Simon’s Town already was viewed by 4,588 folks using a GPS in search of a great dinner – and if only 1% visited and had a decent dinner, revenues would have been above R25,000! From one great photo promoted in the right way. The thing is that I have posted many more photo’s, some of which also had around five thousand GPS-related views. Someone was hunting for supper and my photo’s took them to Harbourview. If you are ever in need of a great meal, a sociable venue with great views and equally great service, visit

Gifted, talented musician and music producer Quinten Pendle’s offices already had 399 GPS views in less than a full two weeks! Visit for all your audio production needs, backing tracks, studio recordings, music at events, etc. Quinten and I have recently recorded five radio interviews about rail tourism, which he already has aired on two radio stations, one of which an international one.

My main activity is to promote tourism in general and rail tourism in particular. My wife and I travel frequently on our long distance trains, being the tourist class ShosholozaMeyl, best described as a great backpacker on wheels, with a good restaurant on board. Also, the affordable luxury PremierClasse train, the svelte sibling of the ShosholozaMeyl. Every journey on either exceeded our expectations. We have become brand ambassadors of note; we influence so many people via social media but word of mouth is what we really do. The same can be said for our experiences on The Blue Train, an opulent and sublime experience. We so frequently get asked to tell people about our experiences and we can give an Awethentiq review. Budget permitting, you simply cannot go wrong with any of South Africa’s main line passenger trains. We travel, on average, twice every two months and we have never been disappointed. We are sometimes astonished by public perceptions, something we change ever so often. Do visit

Your restaurant, guest house, hotel, travel company or other business can really benefit from this values-driven influencing. One of our respected venues is Steenbokkie Private Game Reserve just outside of Beaufort West. Like the others, we have placed them on the map in a new way. An oasis in the Karoo, with air conditioned rooms and well appointed cottages set in a lush garden, or a lovely grassed campsite under leafy trees. Farm animals, wild game, all for your enjoyment. A place to take your children to, take a look at and

Whether you remanufacture power steering systems like Roy’s in Salt River, or manufacture designer jewellery, we can drive feet to your showroom! Who are we? Me, Pete and my wife, Karen.

A final case study: our friend of well over a decade, Anthony Swartz, was the first non-white commercial coffee roaster in the Cape Town CBD. Tony has a quaint little coffee shop called Anthony’s Golden Cup at 59 Loop Street, Cape Town. He has a website and a Facebook account, yet foreign visitors had difficulty finding his little store. I did my trick and, soon, just one of the GPS-searched photos had almost nine thousand views! A few times now, we saw how people from Denmark, Korea, Canada, the UK, USA…..walked in the door, still wielding the GPS! People who had visited ten, twenty years ago and forgot where it was. A Google website search did not help at all, but the GPS brought them to a freshly ground cuppa aromatic coffee, rated as the very best in Africa!

Why wait? Let the proven influencers bring the boys to the yard!

Taming Dark Europe

I was born in Africa and many times people from abroad treats me as if I am a little backward. However, sometimes people from first world countries are not exactly developed either.

We have experienced people from a certain country in Western Europe who don’t flush toilet paper – let me spare you the gory details. Yet we here in Africa have a duty to civilise and domesticate some parts of that dark continent.

Logic fails them, as we can see from some decisions made by Angela Merkel. An an almost uncannily familiar way, she sometimes seems to speak and think later.

Or the stupidity of people scrapping the Mercedes-Benz G300 Professional as it will eat holes in the ozone layer, only to appear on the market with monstrosities sporting six wheels and twelve cylinders. Or eight with so much power it can reverse the earth’s rotation, yet no realistic tank range or any use for the three diff-locks that can be engaged while in motion. No concern for carbon footprints, eh?

Same and their neighbours also build most capable 4×4’s that can just about traverse any terrain. Until it gets a flat, that is. No spare tire, yet they sell it in Africa! Or insist upon the mostly unavailable LSD (low sulphur Diesel.) They forget about the Mercedes G-something Landaulette.

Yesterday, one of these superior intellectual beings walked into the default coffee shop, wielding a very smart smartphone. “Oh,” he said, “it was difficult finding this place.”

When I asked him why he did not use GoogleMaps, he said it wasn’t on there. So I told him that I had put it there myself and that, just a few minutes prior, I had my weekly report from GoogleMaps showing that over ten thousand people had visited the coffee shop’s listing over the past week.

His answer was that “I have taken a photo of the street now, so I will find it next time.”

Welcome to Enlightened Africa, man with shiny skin from north! Luckily I was born African which gives me an advantage – we know how to find our way, we also can understand and use technology better than some.

Perhaps this is why the engine management software for the top cars from his very dark continent is continent gets developed here in South Africa. We did not participate in the Middle Ages, after all.

If GoogleMaps is too hard to use, how does he order food in a restaurant? Or does he choose his burger and a plastic toy from a picture?

Your business should be on GoogleMaps

She walked up to me and asked if I knew where Cumfy Cars were. Yes, I could help, it was her lucky day. Even so, a friend and I first had to think back a bit before we could give her directions. See, the wrong map marker had led her to the wrong address, some 2km from where she needed to be in suburban Cape Town.

So many businesses have stunning websites and maybe even a blog or a Facebook page. A website is essential,of course.
On a daily basis, I see how people find my friend’s coffee shop gets found because I listed it on GoogleMaps. An online search will produce perhaps 1,216,342 results. That is no way to bring customers to one’s front door.

My listings of Karoo Backpackers, Anthony’s Golden Cup Coffee Shop, Steenbokkie Private Nature Reserve and many others have been visited more than 120,000 times in just three short months. I have ensured that addresses and map markers are correct, as I found that so many businesses appear in the wrong spot and will never be found.

Add photos, also of the street view of your premises. I have found that my photos are viewed frequently. Of Anthony’s Golden Cup, there is a photo that has been viewed almost four thousand times in one month. It is so nice to be present when patrons from abroad walk infor a coffee, GPS in the hand.

Using GoogleMaps, claiming your own business as your own is essential. I found that various travel portals hijack holiday accommodation and hold owners to ransom for excessive commissions. Ensure that you and nobody else owns your presence on GoogleMaps.

Driving people to your front door is where your revenues will arise from. Be found easily. People use GoogleMaps noeadays, so be seen there.

Do not leave your clientele directionless.